Tuesday, March 9, 2010

Hummer Deadline Extended to May 1

Last week General Motors’ plans to sell HUMMER to China’s Sichuan Tengzhong Heavy Industrial Machines Co., Ltd. (Tengzhong) broke down due to disapproval from Chinese regulators and this led to a hasty announcement that the premium SUV brand would be wound down.

Much can change in a week it seems because today we have news that there remains several parties still interested in acquiring HUMMER and that a new sale deadline of May 1 has been set. Humvee, H1 and H2 manufacturer, AM General, is rumored to be one of the interested parties in the Hummer acquisition. Additionally, the franchise agreements of the remaining 153 U.S. HUMMER dealerships have also been extended until May 1.

"We're going to do everything in our power to bring this home in the next couple of months," HUMMER CEO Jim Taylor told Automotive News.
GM’s new CEO Ed Whitacre wants to see a quick solution for HUMMER and there’s a strong chance the brand could still be would down. If this happens, the process would be similar to what GM did for Saturn and Pontiac. Existing inventories would be cleared out with generous rebates and remaining dealers would be paid varying settlement amounts.
GM would also continue to honor HUMMER warranties, while providing service support and spare parts to remaining owners around the world.

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